Laura Warren is the founder of Storylytics, a strategic communication and training firm that helps organizations turn complex analysis into clear, decision-ready stories. With 30+ years in data-led strategy and executive communication, she brings a blend of analytical depth and practical teaching to every engagement.
Before launching Storylytics in 2015, Laura held senior roles with Nielsen, The NPD Group, and Air Miles. Leading teams through the rise of big data, she saw a consistent gap across industries – teams had information, but struggled to communicate what mattered to decision-makers.
Storylytics was built to close that gap. Laura equips professionals with the skills leaders value most: clarity, relevance, and the ability to connect insights to business decisions. Her proprietary frameworks – including the POET Technique™, Communication Matrix, and Macro Narrative – give teams practical structure to simplify complexity and shape strong, audience-ready storylines.
Over the past decade, she has trained and coached thousands of professionals across finance, HR, marketing, data science, and the public sector – partnering with teams who want alignment, influence, and the confidence to lead conversations with purpose.
Career History
2015 – Present
2015 – 2016
2011 – 2014
2007 – 2011
2003 – 2007
