Annemarie Schaefer

Vice President, Research

As Vice President, Research, Annemarie Schaefer directs and leads SHRM’s research activities, including but not limited to SHRM’s Competency model, Benchmarking Service, internal and external survey programs, and international research initiatives.

Ms. Schaefer is a research executive and business analytics strategist with over 30 years of experience in both B2B and B2C organizations.

Prior to joining SHRM, she was the Director of Customer Insights and Analytics at Highmark Blue Cross Blue Shield where she transformed the organization’s culture into one based on data-driven insights and managed the research and metrics required to win multiple Effie Awards and the designation of Top 10 Marketer.

Previously, Schaefer held leadership roles in customer strategy, insights, and analytics at UnitedHealth Group and SUPERVALU where she designed and operationalized customer segmentation models, developed brand architectures, and created new methods to size markets and assess new opportunities through simulation modeling.

She holds a Bachelor of Science in marketing from the University of Scranton, an MBA from Concordia University, and a Master of Science in Marketing Research from Michigan State University.


All Sessions by Annemarie Schaefer

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Day 1: Dec 7, 2021

Day 2: Dec 8, 2021

11:10 am

11:10 am

OPENING KEYNOTE: LEADERSHIP BUY-IN

Maximize your Organizational Performance by Unlocking the Full Value of People Analytics

To reap the benefits of your organization’s investment in people analytics, you need to strategically engage senior executives. Boost the ROI of your people analytics program through top-level collaboration to drive performance. Take away proven strategies to help you:

  • Change the executive mindset that people analytics only benefits HR.
  • Foster a consultative approach with top management and go beyond data reporting by asking why the data is needed.
  • Directly connect KPIs to business outcomes.

Take your people analytics program to the next level and actively drive organizational performance.

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