2019 Agenda

December 11, 2019
  • 7:30 AM
    Registration and Breakfast
  • 8:20 AM
    Opening Comments from Chair
  • 8:30 AM
    People Analytics as the Future of HR and Business Strategy to Drive Performance
    Jane Barrett
    VP & Global Head of Workforce Planning and Analytics, Ericsson

    Analytics is playing an important role in helping companies to identify, recruit and retain the best talent. Ensure your business success and increased profits by aligning your HR strategy with company-wide business strategies. Take away a plan on how to:

    • Synergize your people analytics and business strategy
    • Harness the latest trends and developments in people analytics
    • Make use of available people analytics tools and solutions

    Merge your PA and business strategies to strengthen your bottom line.

  • 9:00 AM
    Panel Discussion: Cutting-Edge Trends
    Discover the Latest Innovations in People Analytics and Stride Ahead of the Competition
    Anthony Ferreras
    Director – Workforce Insights, Nordstrom
    Alexander Uborcev
    Director – Advanced Workforce Analysis, Royal Bank of Canada

    People Analytics is a rapidly evolving field and is being extensively used by organizations to solve various challenges. Deploy people analytics within your organization into areas like employee lifecycle tracking, departure analyses, and enhanced employee health and wellness. Be inspired and understand: 

    • Which innovative partners are leading the people analytics tech revolution
    • How to go beyond continuous listening
    • What you need to do to maintain privacy while innovating the HR function

    Adopt leading-edge innovations in your organization to drive better business outcomes.


  • 9:45 AM
    Industry Expert: AI & ML for Talent Acquisition
    How to Use Artificial Intelligence and Machine Learning to Put the Human Back in Human Resources

    You may already use people analytics for recruitment, but using AI will transform your processes. Implement AI and ML to sort large amounts of data and streamline your hiring and on-boarding process. Source practical tips on how to:

      • Harness AI powered chatbots to optimize hiring 
      • Utilize AI to individualize your corporate training programs for better results 


    • Use data visualization to improve your TA dashboards


    Utilize the power of AI and ML to enhance your talent acquisition process.

  • 10:15 AM
    Speed Networking

    Network and connect with as many people as possible in a short time! Meet your industry peers during this fast pace networking section of the summit. You will have three minutes per interaction to exchange business cares and chat to the new people before moving on. When the bell rings, you move on to the next person.

  • 10:30 AM
    Morning Networking Break
  • Track 1: Small and Mid-Size Companies
    • 11:00 AM
      Case Study: ROI
      How to Get Started and Maximize ROI in Your Organization

      Analytics has the power to transform how HR functions as a whole, and it takes more than just setting up an analytics team to truly impact your organization. Scale your HR analytics project across multiple HR systems and geographies to maximize your impact and ROI. Take away a step by step guide to:

      • Gain senior level buy-in for a people analytics program
      • Invest in cost-effective technology
      • Connect multiple sources for a holistic view on talent in your organization

      Gain senior buy-in and maximize your people analytics ROI.

    • 11:30 AM
      Industry Expert: Data Collection
      Identifying which Data to Collect to Ensure the Success of your Analytics Program

      ‘Garbage in, garbage out’ is a common saying among data scientists. The challenge is ensuring you identify the correct data to collect to analyze.

      Discover how to:

      • Identify the right data for your use
      • Collect the data you need
      • Utilize this data to obtain the best possible results

      Increase the success of your analytics program by collecting the right data.

    • 12:00 PM
      Best Practice Expert:
      How HR professionals can communicate effectively with business partners to create more valuable, influential analytics and insights
      Rachel Baghelai
      Sr. Manager – HR Analytics, Groupon

      HR is often perceived by corporate leaders as being out of step with the rest of the business, so HR professionals need solid business acumen to change that perception. Learn the right tools and techniques to transform conversations between leaders and HR teams. Take away a step-by-step guide on how: 
      · HR professionals can proficiently speak the language of the business
      · Understand the right tools and techniques to transform conversations between HR teams and leaders  

    Track 2: Large Organizations
    • 11:00 AM
      Case Study: Nielsen
      Transforming Attrition and Productivity with Powerful Analytics
      Deependra Surana
      Associate Director – People Analytics, The Nielsen Co.

      To compete in business, organizations need to proactively reduce attrition and invest in talent. Drive productivity and savings, and prepare your organization for the future. Master the success factors to:


      • Understand what drives retention, and the key indicators of increased attrition
      • Grasp the pros and cons of external hiring vs internal hiring in relation to productivity
      • Identify engaged employees, where engagement is concentrated and what those teams do to drive engagement 


      Ensure you effectively reduce attrition and increase productivity with analytics.

    • 11:30 AM
      Industry Expert: Sentiment Analysis and Surveys
      Gain Powerful Insights with Cutting-Edge Sentiment Analysis

      Sentiment Analysis and ML-powered Natural Language Understanding is the next frontier in people analytics. Capitalize on unstructured data in your survey results to deliver fresh actionable insights. Develop a strategy to:

      • Extract entities, relationships, keywords and semantic roles from natural language
      • Use Emotion Analysis to understand employee morale and behaviour
      • Go beyond basic social listening with advanced machine learning

      Leverage sentiment analysis to deliver helpful insights and drive an effective business strategy.

    • 12:00 PM
      Case Study: Canadian Cancer Society
      What does your Employee Data tell You About your Organization’s Personality?
      Debbie Singh
      Executive VP – People & Culture, Canadian Cancer Society

      We tend to look at classic metrics like turnover but now we consider retention. Leverage your data from entry point, to job title, pay, performance, time in role, promotion and more.

      Develop a strategy to:

      • Create an employee story through various data points
      • Focus on how the numbers are created to find meaning in what goes beyond being data rich
      • Understand your organization’s personality with data

      Shape the various stories of employees that turn what we think of as culture, into the personality of your organization


  • 12:30 PM
    Networking Lunch
  • Track 1: Small and Mid-Size Companies
    • 1:30 PM
      Industry Expert:
      Using Analytics to Hire People Who are a Cultural Fit for Your Company

      When hiring, it is crucial you select and hire the right people to fit with your corporate culture. Leverage behavioural analytics to predict the success of your hires and ensure they will be a great match for your organization. Understand the success factors to:

      • Use data to match skills and maximize your investment
      • Work with your hiring managers to use analytics for talent management
      • Identify they key indicators of success for new hires

      Make better hiring decisions with behavioural analytics.

    • 2:00 PM
      Expert Talk: Emotional Intelligence
      Using Emotional Intelligence to Attach Strength and Precision to Your Talent Acquisition Strategies
      Lana Bryon
      Director – Talent Acquisition, Walmart

      Most companies focus their selection and training on hard skills, but topics like stress management, assertiveness skills, empathy, and political/social acumen were never measured. Understand how emotional intelligence can have a direct impact on your company’s bottom line. This session would help you to:

      • Understand the significance of EI for your organization 
      • Learn how to measure emotional intelligence
      • Streamline your recruitment/training programs with your organization’s EI strategy

      Strengthen your company’s talent management initiatives with EI.

    Track 2: Large Organizations
    • 1:30 PM
      Transform the Employee Experience with New Data and Analytics

      Your business has a wealth of data at its fingertips – demographic, engagement, performance, but applying that data to influence decisions and create positive business outcomes isn’t simple. Learn how combining traditional HR inputs with new behavioral data can enable better onboarding experiences, improve role clarity, and develop effective managers. Discover:

      • How behavioral analytics from everyday work complements your existing HR data arsenal
      • The end-to-end strategies for creating better employee experiences – from hire to inspire
    • 2:00 PM
      Case Study: Talent Management
      How to Deploy People Analytics to Optimize Your Talent Management Strategy
      Carla Spina
      AVP, HR Business Partner, Canadian Automobile Association

      An active talent management strategy requires leaders at every level to have the right information at the right moment in time. Find out how people analytics works to continuously develop the talent you have identified in your organization. Master the success factors to:  

      • Use data to predict and identify your high performers
      • Identify “flight risk” employees and develop analytics-based retention techniques
      • Identify skills gaps that need to be remedied

      Improve your talent management strategies through the power of people analytics.

  • 2:30 PM
    Afternoon Networking Break
  • 3:00 PM
    Industry Expert: Emotional Intelligence
    Vendor Showcase

    Vendors are leading the field and pushing HR innovations to new heights. In this fun and engaging session, revolutionary software providers will showcase their latest offerings in a quick-fire format. Benefit from gaining first insight into new solutions to help advance your people analytics program. Takeaways from this session include:

    • An overview of available products and solutions
    • Pick the best product/solution for your specific needs
    • Interact with experts to find solutions to your challenges
  • 3:30 PM
    Panel Discussion: Measure What Matters
    How to Identify the Right Metrics for People Analytics Success
    Larissa Holmes
    VP – Talent, Borrowell
    Ashira Gobrin
    SVP of People, Wave
    Lorena Pacheco Scott
    Head of People Operations, Ritual.co
    Maria Cartagena
    AVP of People, Kira Systems

    HR departments need to identify their business goals and then decipher what metrics are needed to determine progress. Learn about the metrics that immediately impact talent acquisition, retention and engagement and how to communicate them to business Executives and the Board. Takeaway useful insight on:

    • Identifying what metrics should you be tracking to ensure success
    • How to measure organizational effectiveness and impact
    • Innovations in reporting and analytical tools to generate insights from your metrics

    Track the right metrics to improve performance and productivity. 

  • 4:15 PM
    Conference Adjourns to Day Two

    Unwind and mingle with the delegates and speakers at our exclusive end-of-the-day reception. Bring your business cards!

  • 4:30 PM
    Evening Executive Reception
December 11, 2019
December 12, 2019
  • 7:30 AM
    Registration and Breakfast
  • 8:15 AM
    Opening Comments from the Chair
  • 8:30 AM
    Twenty Years of Evolution: Yet Little Has Change. How to Drive Substantive Change in Your Organization
    Brian Fruchey
    Director – People Analytics, Indeed
    HR data and tools have evolved rapidly.  People Analytics teams are now being supported and staffed.  While we may have now a seat at the table, how do set and drive business decisions to optimize our People processes and insights?
    · What are the business priorities we can influence and how can we best drive outcomes
    · What are non-obvious questions people analytics we can answer within our organizations
    · How can tools bring together diverse HR teams
  • 9:00 AM
    Case Study: EY
    Using Predictive Analytics to Augment Your People Management Strategies and Meet Business Goals
    Tomeka Hill-Thomas
    Associate Director, Advanced People Analytics, EY
    Predictive analytics has transformed HR’s ability to predict what will happen in the (near) future. Use data analysis to measure every aspect of the organizational cycle and put strategies in place to meet your business goals. Source practical tips to:
    · Improve employer-employee interactions before they turn into a problem
    · Transform hiring processes using predictive analytics
    · Implement advanced reporting techniques
    Use predictive analytics to help forecast and minimize business risks.
  • 9:30 AM
    Panel Discussion: Data, Insights & Privacy
    How to Maximize Your People Data While Creating an Environment of Trust and Openness
    Rachel Baghelai
    Sr. Manager – HR Analytics, Groupon
    Jane Barrett
    VP & Global Head of Workforce Planning and Analytics, Ericsson

    People analytics can be a powerful tool; however, the process of data collection and analytics needs to be carefully managed. Learn how to tactically balance transparency vs. privacy at your workplace. Walk away with an action plan to:

    • Determine who should have access to your employee data
    • Identify what analysis the data should be used for 
    • Address privacy concerns on the gathering and use of employee data

    Alleviate privacy concerns and put your people data to maximum use.

  • 10:00 AM
    Case Study: Reinsurance Group of America
    Data Integrity and Process Improvement: Precursor to a World-Class Workforce Analytics Function
    Anupam Diwan
    Global Leader – HR Research, Process and People Analytics, Reinsurance Group of America

    Data integrity sets the foundation for trusted analytics and is critical to an organization’s ability to make informed decisions effectively. Redesign your processes to save time and create actionable insights. Take back to your office strategies to: 

    • Streamline processes to facilitate accurate data
    • Improve business processes to build capabilities for workforce analytics 
    • Create a framework for efficiency, while establishing momentum for process excellence across the enterprise

    Transform your workforce analytics with enhanced data integrity and process improvement.

  • 10:30 AM
    Morning Break
  • 11:00 AM
    Industry Expert: Learning Analytics
    Take your Learning and Development Program to a New Level with Learning Analytics

    L&D is entering a new era: learning outcomes can be more easily identified and measured with learning analytics. Assess the effectiveness of your training programs by leveraging learning analytics. Take away a step-by-step guide to:

    • Measure, collect and analyze data about learners
    • Provide transparency to learners about how learning analytics helps them
    • Optimize your learning environment for better outcomes

    Harness the potential of learning analytics to enhance your learning and development initiatives.

  • 11:30 AM
    Panel Discussion: Data Driven HR
    How to Ensure a More Data Savvy HR Team and Make HR a Strategic Partner
    Patrick Tuason
    Manager, HR Reporting & Analytics, hydroOne
    Alissa Barton
    Director – Human Capital Planning, Infrastructure Ontario

    Most companies have their people analytics teams in place, but HR professionals are still not well versed with data and analytics. Boost capacities within your HR team to up your organization’s overall PA maturity, and ensure your team adds value at board level. Adopt best practices to:

    • Inculcate a performance mindset
    • Make analytics education interesting and easily accessible
    • Make your HR data savvy and able to present at board level with confidence

    Inspire a data-driven culture to enhance HR’s business impact

  • 12:15 PM
    Networking Lunch
  • 1:15 PM
    Industry Expert: Partnering with Partners
    Optimize your People Analytics Systems by Partnering with Internal and External Providers

    Excel may be a satisfactory tool when starting your initial people analytics program, but it quickly becomes inadequate when dealing with complex data sets. Implement robust domain expertise and a deeper understanding of people analytics applications by partnering with partners. Take back to your office strategies to:

    • Decide whether to build, buy or combine both models for software development
    • Understand which areas of people analytics you might help with, including data warehousing, predictive analytics and reporting
    • Select the right vendor to partner with

    Partner with the right partner to maximize the efficiencies people analytics offers.

  • 1:45 PM
    Case Study: RSA
    How a Great Analytics Team Can Increase the Impact of Your Whole HR Function
    Meghan Gardner
    VP, Organizational Effectiveness,, RSA

    Data reporting, analytics and presentation are emerging skills within HR. Learn how to identify and hire the right people for your PA team to ensure business success. Develop a blueprint to:

    • Identify your organization’s specific needs and requirements
    • Identify the right talent for your organization
    • Choose tools and solutions that can work for your organization’s needs

    Put together the perfect people analytics team for your organization


  • 2:15 PM
    Case Study: HubSpot
    How to Generate Dashboards from Your People Analytics Program
    Vincent Greco
    Head of People Analytics, HubSpot

    The power of people analytics lies in its ability to generate tangible results. Ensure your dashboards allow you to demonstrate the results of your workforce analytics program. Take away a plan to:


    • Identify key ways to illustrate the results of your people analytics program
    • Implement practical tools, to demonstrate that you are getting the right data to the right people at the right time
    • Visualize your results for presentation to the board



    Measure and evaluate your results effectively with People Analytics dashboards.

  • 2:45 PM
    Networking Break
  • 3:15 PM
    Case Study: Employee Lifecycle
    Understanding the Confluence of People Analytics and Employee Experience to Improve Employee Engagement
    Lissa Dora
    Talent Reporting Lead – Analytics and New Technologies, Scotiabank

    Analyzing data from an employee’s entre lifecycle allows organizations to improve employee retention, productivity and experience. Deploy people analytics within your organization for end-to-end employee lifecycle tracking and thus enhance overall employee experience. Take away strategies to:

    • Understand the tools to track employee lifecycle
    • Use people data to improve your employee experience
    • Discover the use of people analytics to maximize retention

    Use PA innovatively to create better employee experience




  • 4:00 PM
    How to Leverage Big Data to Find Niche Talent with Market Intelligence
    Claudia Aguilar
    Director – Talent Intelligence, CDPQ
    Fay Aroub
    CRHA, Senior Director, Talent Acquisition and Operations, CDPQ

    In the last three years, the talent acquisition function within CDPQ has evolved from a traditional to a big data and market intelligence recruitment strategy. Align your recruitment strategy with business expectations by creating a talent intelligence team and reduce costs. Take back to the office a step-by-step guide to:

    ·       Adapt your recruitment from a traditional to a big data model
    ·       Understand your business needs

    ·       Change your team structure

    Reduce costs by using market intelligence to change your approach to recruitment.
  • 4:30 PM
    Conference Adjourns
December 12, 2019
December 13, 2019
  • 9:00 AM – 12:00 PM
    Workshop A – Analytics 101
    People Analytics for Human Resource Generalists

    If you are a traditional HR professional without a background in analytics, this workshop is for you. Develop your analytical skills to stay ahead of the biggest trend in human resources. Walk away with the skills to:

    1. Apply descriptive, predictive, and prescriptive analytics
    2. Identify the right data sources
    3. Analyze new and existing data
    4. Apply hard data to soft decision making
    5. Explain your data with context

    Master the non-technical basics of people analytics to unlock the potential of your HR department

  • 1:00 PM – 4:00 PM
    Address your Organization’s Needs by Leveraging Easy and Low-cost People Analytics

    Establishing your people analytics projects without many resources can be challenging. Apply these “no & low” cost tools to make an immediate impact in your organization.

    Gain insights on:

    1. Techniques to collect data from different sources
    2. Testing different ideas before formularizing and scaling up
    3. Easy tools to replicate advanced visualizations
    4. Core competencies you should include in HR functions
    5. Building an action plan specific to your organization’s goals

    Lay the groundwork for HR analytics with practical and low-risk options.

December 13, 2019